Including some of our projects and wonderful clients, this page demonstrates an example of the work I undertake but does not include that done in a 'ghostly' capacity. And, don't just take my word for it, read our testimonials to hear what our clients have to say!
Forge & Farrier
Owner; sole responsibility.
2007 - (ongoing)
Forge & Farrier is the award-winning number one online resource for farriers in the UK and is internationally recognised. It is the online home of the British Farriers and Blacksmiths Association (BFBA).
The website provides essential and timely information for farriers and farrier apprentices and its activites are supported by a number of long-standing advertisers and sponsors.
2016 Best Farrier-Focused Information Resource - Europe
2017 Best Online Farriers Information Portal - Europe
N R Brown Farriers Ltd
Managing Director, responsible for all business administration, marketing and PR.
2005 - (ongoing)
Nigel Brown AWCF is a Master Farrier operating a successful, professional farriery practise in and around Abergavenny, Monmouthshire.
N R Brown Farriers feature in local and national press both in print and online and write regular editorial features for a number of equine publications.
Marketing & PR projects
January 2016 - (ongoing)
Stromsholm Ltd is the leading farrier supply company in the UK.
I am currently supporting Stromsholm with marketing and PR projects including writing technical articles, event reports, coordinating the Kings Plate Competition and Apprentice Shoemaking League, liaising with stakeholders and acting as a conduit for new opportunities.
Derek Gardner Farrier Products
E-commerce website, marketing and PR
January 2017 - (ongoing)
Derek Gardner Farrier Products manufacture an impressive range of world renowned farriery tools.
A brand new e-commerce site, created on Shopify, was launched and Forge PR & Marketing continue to be responsible for the day to day maintenance of the site and Facebook page in addition to providing PR and marketing support as and when required.
Cumbria Sporting Gun
Website maintenance, marketing and PR
October 2016 - (ongoing)
Cumbria Sporting Gun, located in Penrith, sell shooting supplies and countrywear for "the discerning enthusiast".
The e-commerce website, hosted on Shopify, was relaunched with a bespoke design to provide a seamless shopping experience which is easy to navigate and employs all of the usual website conventions.
Forge PR & Marketing continues to provide ongoing marketing support and is responsible for the day to day management of both the website and Facebook group.
April 2015 - (ongoing)
Managing Director, Penny Gamble, is a wizard at balancing the need for websites to ‘wow’ and providing the information desired to complete the user experience.
I write digitally optimised copy for a number of her clients, as and when required, for a range of businesses from veterinary practices and uPVC windows to a grammar school.
Equine Health Magazine
July 2009 - (ongoing)
Equine Health "the only health resource for the equine industry" is a magazine aimed at the professional.
I have worked with Editor, Chris Keate, for a number of years for different clients placing both editorial and product news and have been commissioned directly to write technical articles on the farriery industry.
Imprint Equine Foot Care
"Imprint® is the patented equine foot care system for treating a wide range of painful and debilitating hoof conditions including laminitis and limb deformities in foals".
I was approached by Imprint to write and circulate a press release on their behalf following the publication of a significantly positive independent study utilising their product. The research undertaken at the Utrecht University Department of Equine Sciences used the Imprint First frog-supportive mouldable glue-on horseshoe.
Following conversations with Editors a publication-tailored press release was written which was then circulated. Press coverage was gained both in print and online at local, national and international level. Publications include (bot not limited to) Hereford Equestrian, Chiltern & Thames Rider, Vet Record, Equine Health, Equestrian Trade News and Horsetalk (NZ).
Marketing & Advertising Sales
January 2017 - November 2017
Forge Magazine is the official publication of the British Farriers and Blacksmiths Association (BFBA).
I was responsible for managing the re-launch of the magazine in May 2017 which included a brand new look and fresh content. I continued to handle the advertising sales throughout the year before handing the reins over to BFBA Membership Secretary, Holly Flack.
The online magazine is published within the BFBA area of Forge & Farrier for which I am also responsible.
Marketing & PR
Swan Products are a prominent manufacturer of gas forges for farriers but their range also includes some farriery tools and equine products.
I was approached by Swan’s to launch a short term campaign highlighting and raising the profile of their ‘Pocket Farrier’ to the equine market – an area they had not previously explored. An audience specific press release and the careful considered placement of technical articles led to improved awareness and an increase in sales.
The Farriers Foundation
Website Project Management
The Farriers Foundation is a charity whose aim is to raise funds to assist farriers or their dependants who find themselves in need of assistance.
This responsive website was written to be engaging, informative and rank appropriately within the search engine results pages.
2014 European Farrier Championships and Convention
January 2014 - November 2014
'EFCC2014' was the largest farriery event the UK has ever hosted, it featured the highly competitve European Championships and a full educational programme including lectures and hands-on clinics plus a commercial marketplace.
As an integral member of a team of four I was responsible for establishing and hosting the online presence, arranging sponsorship of the event, advertising, the sale of commercial exhibition space, production of the event programme and the coordination and promotion of tickets sales.
Handmade Shoes (UK) Ltd
Marketing & PR
March 2008 - November 2015
Handmade Shoes is a leading farrier supply company with a tremendous range of poducts.
I assisted in the beginning of their e-commerce campaign, launched the original Kevin Bacon’s Equine Care Products website and was responsible for marketing and PR of the Kevin Bacon’s range.
Handmade also organise a biannual educational clinic and a biennial shoemaking competition for which I was responsible for the photography and post event reports for seven years.