Driven to achieve excellent results and helping to ensure your business is being talked about for the right reasons, my goal is to help you realise your business aims. The expertise offered is flexible and can evolve as you wish. I endeavour to report effectively on all work undertaken. It is for you to decide whether you would like to utilise our skills on an ad-hoc basis or retain them for a longer term.
All work to be undertaken is quoted for on an individual basis prior to work beginning so you know exactly what to expect upon completion. For ongoing support we offer a range of packages tailored to your business needs, please email for further information.
Public relations is not about gaining column inches. It is the art of communication between an organisation and its publics; the development of relationships that are beneficial to both parties and the creation, protection and development of one of your organisations most valuable assets – its reputation.
Utilising both traditional and digital resources Forge PR can –
- Enhance your company reputation and image
- Improve your media profile
- Develop communication and relations with key stakeholders
- Promote your market share
Utilising traditional and digital channels including advertising, direct mail, promotions and events, Forge PR will conduct a marketing campaign to deliver results and help you to achieve your business aims. This is a careful, planned communication between a business and its consumers and will typically occur integrated with public relations activities. Small businesses quite frequently have a limited budget and we are experienced in gaining maximum exposure with the funds available.
Forge PR offers -
- The development of a marketing strategy, whether it be for a single product or a brand, to ensure you reach the right people with the right message
- The formulation of a specific digital marketing strategy to engage your customers utilising online advertising, search engine marketing, social media, direct marketing and much more
Websites are at the heart of successful digital marketing. It is your online shop window where clients - both new and existing - can find and view your products or services and, hopefully, purchase and engage them. We place user experience at the centre of website design and development; whilst creating engaging and effective visuals to enhance and promote your brand.
We can provide support on an ongoing basis to keep your website up to date with news and products in addition to developing new content in the form of blogs - great for your customers with the additional search engine benefits!
Forge PR can provide -
- A careful and considerate planning process identifying your needs as a business and your customers needs
- A design that includes appearance, layout and branding in addtion to functionality and being results driven
- A platform that allows you to maintain your own website avoiding expensive ongoing costs, should you wish to do so
Social media is an integral part of our daily lives; its meteoric rise and the variety of platforms available to us makes it quite difficult to avoid! Any why should we? It keeps us in contact and can be enjoyable! Social media has made a momentous impact on how news is delivered and how we communicate. A space used for friends to come together, brands can use to engage, enhance relationships and grow their businesses.
Forge PR is able to –
- Evaluate the social media platforms available and highlight those most relevant to your business
- Develop a social media strategy for your brand
- Manage your social media campaign on your behalf, or provide you with the skills to do it yourself
If you are reading text on a screen you are reading digital copy, it is central to online marketers. Carefully crafted digital copy engages with users, provides them with information and motivates them to take a desired action all whilst conveying your brand and being relevant to search engines. Digital copy is different to traditional copy and, where required, I endeavour to provide copy written specific to publication.
Forge PR will –
- Define and consider your audience and where online they may be
- Provide copy in your brand voice specific to the digital marketing channel
- Utilise the influence of copy to encourage the user to take the desired action
- Optimise the copy so that it is ranked well on search engine results pages